The second half of 2025 is stacked with conferences that push the boundaries of customer experience (CX), digital experience and the technologies enabling them. To align with TCXA’s European base in Amsterdam, this guide favours European conferences while still highlighting a handful of global stand‑outs. CX leaders and innovators will gather to share ideas on AI‑driven automation, omnichannel commerce, data‑led personalisation and human‑centric service design. Below you’ll find two sections: the Top European CX Events and Global CX Events to Watch. We’ve also included tips on why you should attend a CX conference and how to choose the right one for your goals.
For readers who prefer a quick overview, here’s a concise list of the featured events with dates and locations. Each event name links directly to its detailed section in this article.
Below are the most influential CX and digital experience conferences happening in Europe during the second half of 2025. They offer rich opportunities for learning, networking and inspiration without a transatlantic flight.
Paris Retail Week is rebranded as NRF 2025: Retail’s Big Show Europe, signalling a partnership between the National Retail Federation and Comexposium. The press release announcing the rebrand confirms that the fair takes place from 16 to 18 September 2025 at Paris Porte de Versailles Pavilions 4 & 6 (nrf.com). The event aims to attract thousands of retailers and partners, with a programme that covers retail technology, strategy, sustainability and AI innovations. It retains the structure of Paris Retail Week—keynotes, thematic sessions on e‑commerce and digital marketing, logistics and customer experience—while elevating the brand to a global stage.
As Europe’s flagship retail event, NRF Big Show Europe brings together over 600 exhibitors and 15,000 retail professionals. It’s a must‑attend for retailers and CX leaders seeking fresh ideas on omnichannel commerce, data‑driven personalisation, sustainability and future‑proof store concepts.
CCW Europe is billed as Europe’s #1 event for progressive contact centre, CX and digital service professionals. The summit takes place 6–8 October 2025 at the Hôtel Mövenpick and Passenger Terminal in Amsterdam. The event’s website describes CCW Europe as a community driving meaningful change in customer experience; it features expert‑led sessions, interactive workshops and valuable networking opportunities. BBC presenter Maryam Moshiri will chair the 2025 summit, adding a high‑profile media presence (europe.customercontactweekdigital.com).
For European CX professionals, CCW Europe is the place to discover new technologies, share best practices and build relationships with peers. The immersive programme ensures attendees leave with actionable insights to improve contact centre performance and digital service.
Engage Customer’s Customer Engagement Summit returns on 9 October at the Evolution venue in London. The event emphasises that the future of customer engagement is revolutionary, with a seismic shift in how businesses connect with customers. The single‑floor exhibition space includes six specialised topic stages and a main stage equipped with the latest AV technology. The summit highlights that engaged customers generate a 23 % boost in wallet share, profits and relationship growth (engagecustomer.com).
This summit is ideal for CX leaders who want to deepen engagement strategies and hear case studies from leading brands. It also offers networking with 2,000+ attendees and exposure to cutting‑edge engagement technologies.
The GDS CMO Insight Summit takes place at Croke Park in Dublin, Ireland. Running from 3–4 November 2025, it promises to reimagine, reinvent and redefine marketing. The synopsis emphasises that European marketing visionaries will use the stage to harness AI transformation—from personalised search to content generation—to reshape creativity, brand strategies, commerce and organisational skill sets. The summit explores how CMOs can fuse data‑driven insights with dynamic content creation, programmatic advertising and performance marketing to deliver hyper‑personalised experiences and fuel ROI. Core themes include AI’s impact on marketing, evolving regulations and trust, the future of SEO and unified omnichannel journeys (gdsgroup.com).
For CX and marketing leaders, the CMO Insight Summit provides a unique opportunity to shape Europe’s next generation of marketing practices. It delves into AI‑powered marketing, ethical data use, omnichannel experiences and community‑driven engagement—critical pillars for delivering memorable customer experiences.
Global Executive Events’ cross‑industry summit returns to Amsterdam on 4–5 November. The event website positions the summit as Europe’s #1 event for digital customer experience and customer service. Attendees are promised a dynamic programme filled with networking, benchmarking opportunities and insights from corporate innovation leaders (unleash-cx.com).
This summit is perfect for CX leaders seeking to benchmark against peers and learn about the latest digital CX success stories. Its cross‑industry perspective makes it applicable whether you work in retail, finance, telecom or other verticals.
The following conferences take place outside Europe but are worth considering if you want to stay on top of worldwide CX innovations.
The fifth edition of CX Evolve gathers the region’s most influential CX leaders for a deep dive into the “new reality” of customer experience. Set for 28 August in Dubai, the summit positions CX as a strategic growth driver: real‑time analytics, AI‑powered personalisation, and emotionally intelligent design shift it from mere operational efficiency to a revenue‑generating imperative (cx-evolve.khaleejtimesevents.com). Content tracks explore responsible AI in CX, adaptive design for unpredictable customer journeys and the move beyond surveys to behavioural analytics.
By bringing together bold thinkers and disruptive leaders, the event aims to rewire traditional frameworks, emphasising that experience is now the economy and the UAE is a global hub for digital‑first transformation.
Verint Engage is positioned as the premier CX automation conference. The 2025 edition runs 8–11 September at the Hilton Orlando. According to Qwoted’s event listing, the conference helps CX professionals take advantage of AI and automation, perfect engagement strategies and optimise Verint solutions. Sessions are designed for contact centres, back‑office and compliance teams, and the agenda emphasises how Verint’s open ecosystem delivers real business outcomes (app.qwoted.com).
With 60+ sessions and an emphasis on AI‑powered CX automation, Verint Engage is valuable for organisations looking to streamline operations and improve customer interactions. Executives across customer service, digital marketing and IT can learn how to embed AI in a low‑risk, high‑return way.
Genesys positions Xperience 2025 as a CX and AI event for leaders across industries. The official Genesys community listing confirms the event takes place 8–10 September at the Gaylord Opryland Resort in Nashville. Attendees will explore emerging trends in AI, automation, customer journey management, workforce engagement and open platforms. The programme includes breakout sessions, workshops and hands‑on learning aimed at delivering personalised experiences at scale (community.genesys.com).
Xperience 2025 is an opportunity to learn directly from Genesys experts about orchestrating AI‑enhanced journeys. The event is useful for organisations operating contact centres, digital channels or workforce engagement programmes.
INBOUND, HubSpot’s flagship marketing and sales conference, returns to San Francisco’s Moscone Center. It brings together growth‑driven leaders for three days of game‑changing insights and community. The experience blends immersive sessions, AI‑driven strategies, new approaches for revenue optimisation and networking across multiple stages. Attendees can expect hands‑on workshops, meetups and deep dives into AI, customer experience and sustainable growth (inbound.com).
INBOUND is ideal for leaders who want to transform their ideas into impactful, customer‑centric growth. The event’s focus on AI‑assisted marketing and sales and its inclusive community of founders, marketers and product leads make it a prime opportunity to discover the tactics shaping the future of CX.
Optimizely’s Opticon is a one‑day digital experience and experimentation conference. The Relationship One announcement describes Opticon 2025 as the premier event for marketers, developers and product teams to converge for keynotes, breakout sessions and live product previews. Held on 10 September at New York’s Javits Center, the event’s theme – “stepping into a new dimension” – spotlights how AI, data and integration are shaping the future of digital experiences. The listing notes that the event runs from 7:30 AM to 5 PM Eastern time (relationshipone.com).
Opticon is perfect for teams looking to learn about experimentation, headless CMS and how AI can drive personalisation and conversion optimisation. The one‑day format makes it easy to get concentrated insights without a long time away from the office.
Salesforce’s Dreamforce is the world’s largest and most trusted technology event. The Dreamforce site notes that the 2025 edition runs 14–16 October in San Francisco and online via Salesforce+. The conference focuses on creating a limitless workforce through digital labour; attendees can experience real‑world demos, breakthrough AI use cases and cloud innovations in just three days. Dreamforce offers hundreds of sessions, product experts and networking opportunities across the global Salesforce ecosystem (salesforce.com).
For organisations adopting Salesforce or exploring AI‑driven CRM strategies, Dreamforce provides unmatched access to experts, innovations and thought leadership. The conference’s mix of learning, connection, entertainment and philanthropy makes it a holistic experience.
The Strategy Institute’s Digital Customer Experience Summit takes place at the Hyatt Regency in Toronto from 12–13 November. The callcentrehelper summary notes that the annual summit offers fresh CX ideas and networking opportunities. It brings together a community of over 15,000 CX leaders across North America and features interactive sessions, peer‑led breakouts and round‑tables to help attendees deepen their knowledge and create actionable plans (callcentrehelper.com).
With its North American focus and interactive design, DCX 2025 is an excellent choice for executives seeking practical strategies to improve digital CX. The summit’s emphasis on small working groups and roundtables encourages meaningful connections and tailored takeaways.
CX World Forum 2025 – Riyadh, KSA (9‑10 Dec)
Hosted at Riyadh’s Arena Hall in the Granada District, CX World Forum is the premier customer‑experience destination in the Middle East (cxworld.sa). Under the theme “Customer Experience Towards a Prosperous Economy,” the two‑day forum (9–10 December) brings together government entities, private companies, consultants, entrepreneurs and investors to explore the latest trends and strategies in enhancing customer experience.
Attendees can expect inspiring panel discussions and interactive workshops led by top industry leaders, alongside a distinguished exhibition showcasing cutting‑edge solutions. Additional features include signing agreements, honouring outstanding participants and networking opportunities, making it a comprehensive platform for innovation and knowledge exchange in the region.
Learn from innovators: Conferences gather global thought leaders who share best practices on AI, digital transformation, omnichannel commerce and human‑centric design. Real‑world examples help you stay ahead of emerging trends.
Expand your network: Whether in Paris or Nashville, these events bring together peers and potential partners. Building relationships with people who face similar challenges can spark collaborations and new ideas.
Spark innovation: Immersive keynotes, workshops and tech demos inspire new approaches to solving customer problems. You’ll return with actionable strategies your team can test and implement.
Benchmark performance: By seeing how others tackle challenges—from cybersecurity to marketing—you can benchmark your organisation’s maturity and identify gaps to close.
Define your objectives: Are you looking for AI and automation insights, contact centre strategies, or marketing and commerce innovation? Pick events that align with your goals.
Consider location and timing: Balance travel time and cost with the event’s potential value. European events dominate this list, making them accessible for TCXA and our clients.
Review the agenda: Examine session topics, speakers and networking opportunities. Seek out hands‑on workshops, peer‑led roundtables and industry‑specific tracks.
Assess return on investment: Estimate the impact of attending on your business—whether through partnerships, technology solutions or new knowledge. Early‑bird pricing and multi‑day passes often provide the best value.
The CX landscape is vast. Beyond the events above, here are a few more conferences worth keeping on your radar:
CS100 Summit 2025 (22–24 September, Sundance Mountain Resort, Utah): A boutique retreat for customer success executives featuring ideation sessions, networking and outdoor activities (eventbrite.com).
CX Retail USA Exchange 2025 (23–24 September, Jersey City, NJ): A two‑day forum exploring unified commerce, AI‑powered retail innovation and partnerships (cxnetwork.com). Ideal for North American retailers seeking omnichannel strategies.
CX Innovation Summit (dates TBC): Keep an eye on GDS Group’s upcoming CX Innovation summits in Europe. Previous editions have focused on personalisation, AI and customer journey orchestration.
H2 2025 offers an exceptional calendar of events for CX and digital experience professionals. By prioritising European summits, you can minimise travel while connecting with regional peers and thought leaders. Yet the global events on this list—INBOUND, Verint Engage, Genesys Xperience, Opticon, Dreamforce and the Digital Customer Experience Summit—ensure you stay informed of worldwide innovations. Whether you’re looking to learn about AI‑driven automation, omnichannel commerce, cybersecurity resilience or next‑gen marketing, these events provide world‑class content and networking. If your schedule allows, attending several will help keep your organisation ahead of the CX curve and inspire new ways to delight customers. As always, confirm any travel arrangements early and take advantage of early‑bird pricing to secure your seat.
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