Consumer Insights & Research Services
Unlock what truly drives your customers with insight-led strategies that fuel growth, loyalty, and CX innovation — turning data into decisions
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Our consumer insights and customer research services reveal what truly drives your customers’ decisions — and turn that knowledge into strategies for CX, growth, and retention. By combining qualitative and quantitative methods, we capture a 360° view of your audience, ensuring every insight is backed by real data.
We go beyond static reports to deliver actionable insights that align with your goals and market context. At TCXA, customer research is a continuous process that adapts as markets evolve, helping you identify opportunities, reduce friction, and build long-term trust.
What we deliver
At TCXA, each service is delivered through a structured approach that combines strategy, collaboration, and measurable outcomes. Here is what you can expect when working with us.
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We align on the problem to solve — the business question that matters. No generic surveys. No wasted time.
Choose
We design a smart mix of methods — from in-depth interviews and digital diary studies to quantitative surveys and field research.
Collect
We gather insights across real-world contexts — online and offline — focusing on what customers do, say, and feel.
Translate
We turn findings into actionable tools — personas, audience profiles, experience drivers, content triggers, and decision support for product, marketing, and CX teams.
Why
Customer Research
Matters
You can’t design great experiences without understanding the people you’re designing for.
Whether you're launching a new product, planning a campaign, or trying to improve performance, assumptions will only take you so far. Good customer research goes deeper — uncovering what people need, what they expect, and what drives their behavior across channels.
At TCXA, we help you see your customers clearly — through qualitative and quantitative insight that guides smarter, faster decisions. We translate complexity into clarity, so your teams can move with confidence — not guesswork.
Because better understanding isn’t just about empathy — it’s about better ROI, stronger retention, and more aligned internal teams.
Ready to have a conversation ?
Book a call with a strategist to explore your CX research priorities — and see how we can support your next move.
Frequently asked questions
Find answers to the most frequently asked questions about TCXA’s Customer Experience services. Learn more about our approach, methods, and the value we bring across all CX disciplines.
Can TCXA combine insights with customer journey design?
Yes. Insight is often the first step — we regularly follow with Journey Mapping or Experience Strategy engagements.
What team members typically lead these projects?
Our work supports and aligns CX leaders, product owners, innovation managers, and marketing strategy teams.
Is it possible to run recurring insight sprints or programs?
Yes — we support ongoing insight cycles linked to product launches, quarterly priorities, or NPS tracking.
How do you activate the insights once research is done?
We run tailored workshops and deliver strategic outputs — blueprints, briefs, and playbooks — to help your teams move forward with clarity.
Do you offer market benchmarking and competitive analysis?
Absolutely. We assess your experience against competitors to identify white space and improvement opportunities.
What industries does TCXA serve for research and insights?
We work with retail brands, hospitality groups, real estate developers, and more — our approach adapts to your industry context.
Can TCXA build personas and customer journeys for us?
Yes. We create behavior-driven personas and journey maps rooted in real decisions, not assumptions — designed to support CX, product, and marketing.
How is TCXA different from traditional research agencies?
Unlike agencies that only deliver reports, we link insights directly to outcomes — such as CX design, strategic planning, and stakeholder alignment.
What customer research services does TCXA offer?
We offer both qualitative and quantitative research services — including interviews, surveys, digital ethnography, NPS/CSAT studies, and friction audits. Every method is customized to your business challenge.
How long does a consumer insight project take?
Most projects take 3 to 6 weeks from kickoff to insight activation. We also offer CX audit sprints for faster insights and prioritization.