Case studies

Proof that better journeys create better business.

A selection of client work showing how research, strategy and journey design translate into clearer decisions, stronger experiences and measurable value.

KLM · Automotive & Mobility

Supporting a tech transformation for better employee and customer experience.

Align employee experience with digital transformation to protect service quality and boost operational excellence.

+29%

faster employee readiness on the new platform

−24%

service disruption during rollout

Read the case→

NEOM · Real estate & Residencies

A CX blueprint for the future of tourism, leisure, and urban living.

Build a scalable guest experience framework aligned with NEOM's bold vision for future-ready living.

visitor archetypes defined

50+

moment-level service standards

Read the case→

Versuni · Consumer Brands & Retail

Transforming fragmented product journeys into seamless customer experiences.

Build a unified, end-to-end customer experience across Versuni's retail lifecycle, from pre-purchase to post-purchase.

+33%

product registration rate

+12%

repeat purchase within 12 months

Read the case→

The Social Hub · Travel & Hospitality

Designing next-gen hyrbid hospitality experience strategies

Ensuring a seamless CX evolution during a major brand transformation.

+21%

brand recognition post-rebrand

+16

NPS across new audience segments

Read the case→

Arriva · Automotive & Mobility

Redefining the transit payment experience for a digital-first traveler.

Design a frictionless payment journey that matches modern mobility expectations.

+27%

satisfaction with digital ticketing

−23%

average transaction time at peak

Read the case→

Atlas Hospitality Group · Travel & Hospitality

Unifying CX across a multi-brand hospitality group in Morocco.

Develop a group-wide guest experience strategy that empowers each brand to deliver distinct yet connected hospitality experiences.

brand journeys unified under one framework

+15

group-wide NPS

Read the case→

The View Hotels · Travel & Hospitality

Elevating Moroccan luxury hospitality through culturally grounded experiences.

Build guest-centric, future-ready experience that preserves local heritage and elevates service consistency across The View's luxury hotel portfolio.

+19

guest satisfaction score

+13%

direct-booking share

Read the case→

Kaan Hotels & More · Travel & Hospitality

Designing community-driven journeys for Morocco's most creative hybrid hotels

Build an experience framework that unifies cultural hospitality, co-working, and accommodation, scalable across Morocco and the North African region.

guest segments mapped

unified macro journey across access models

Read the case→

New Murabba · Real estate & Residencies

Creating cohesive, future-ready experiences for Saudi Arabia's new downtown.

Define multi-segment customer journeys for a city-scale destination, uniting lifestyle, business, culture, and retail into one integrated experience.

visitor personas defined

19 km²

experience footprint mapped

Read the case→

Relax Hotels · Travel & Hospitality

Reimagining the smart, seamless guest experience for trusted value hotel brand

Define a modern, scalable experience strategy that elevates convenience, empowers teams, and positions MyRelax as the local leader in affordable, innovation-driven hospitality.

−26%

check-in time

+17%

repeat bookings

Read the case→

A-Collection · Travel & Hospitality

Building guest journeys for leisure resorts and convention stays.

Create a standardized yet flexible guest experience framework that serves both leisure travelers and B2B guests across A‑Collection's resort properties.

guest journeys unified on one architecture

+18

guest satisfaction score

Read the case→

Badael Company · Health & Wellbeing

Supporting Vision 2030 with a workplace smoking‑cessation journey

Create a seamless, evidence‑based employee journey that aids corporate workers to quit smoking and supports Saudi Arabia's goal of a healthier, smoke‑free society.

journey stages from Day 0 to mentor

+31%

early programme engagement

Read the case→

Work with TCXA

Better journeys. Better business.

Every engagement starts by identifying where customer experience can reduce cost, increase loyalty and unlock growth.

Schedule a strategy call