CX in Automotive & Mobility Sector

Mobility is evolving — and customer expectations are accelerating even faster.

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From buying a car to booking a ride, customers today expect more than utility — they expect seamless, tech-enabled, human-centered experiences.

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The challenge for automotive and mobility brands isn’t just to move people — it’s to build trust, clarity, and value at every touchpoint.

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At TCXA, we help car brands, EV players, fleet innovators, and transport operators design customer experiences that match the speed of today’s mobility landscape.

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Whether you're selling vehicles, subscriptions, or rides, we build journeys that simplify decision-making, remove friction, and keep people coming back.

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We work with automotive manufacturers, mobility startups, and service providers to address common pain points:

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• Complex purchase journeys across online and dealership channels

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• Friction in onboarding, test drive scheduling, or contract finalization

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• Disjointed after-sales experiences and service support

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• Gaps in customer communication across ride-booking, support, or fleet management

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• Lack of personalization despite extensive data availability

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• Low retention in subscription or shared mobility models

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Whether you're building a premium car brand, launching a new electric vehicle, or managing public transport services — we help you bring customer clarity into every step of the journey.

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We combine CX strategy, journey mapping, and customer insight to help mobility brands design scalable, future-proof experiences.

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Our services for automotive & mobility brands include:

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Driver, Rider & Buyer Insight Development : Understand customer expectations at every phase — from brand discovery to post-delivery engagement.

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Journey Mapping Across Purchase, Service & Use : Define and design cross-channel journeys that support buying, leasing, sharing, or servicing vehicles and services.

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CX Strategy for Automotive & Mobility Innovation : Align internal teams around a clear customer vision — and translate that into digital, physical, and operational delivery.

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Experience Standards & Playbooks : Create consistent customer-handling principles across sales teams, mobility agents, support staff, and digital channels.

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Loyalty & Lifecycle Optimization : Identify how to re-engage customers post-purchase or post-ride — and build trust into the ownership or usage cycle.

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“TCXA helped us translate our brand positioning into a clear, modern customer experience. From early journey mapping to strategic rollout, they made the process collaborative, grounded, and focused on long-term customer value.”

— Customer Journey Lead, Omoda Jaecoo Europe

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Whether you’re a next-gen EV brand or a city-wide transport operator, we help you deliver experiences that earn loyalty and drive adoption in a shifting mobility market.

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